Marketing & Events Manager

Position Title:	Marketing & Events Manager
Classification:	Management
Employee Group:	Non-Union
Department/Service/ Program:	Department/Program – Eden Foundation
Approved By:	Administration
Reports To:	Director of Development, Eden Foundation
FTE:	.8 (Marketing only) to 1.0 (with Event coordination)
Hours of Work:	2015 (based on FTE); 7.75 hr shifts
Salary Range:	$58,000- $74,000

Position Summary:

This position provides leadership and expertise in the development of communication and marketing plans and content in support of Eden programs and Eden Foundation events. Depending on the candidate’s skills and interest, this role could expand to include organizing and executing fundraising events for the Eden Foundation.

Qualifications:

Education/Certification:

• University or College degree in communications or marketing is preferred
• Event planning training is an asset

Experience:

• 5+ years experience in the communications field, with demonstrated ability to develop communications & marketing strategies and successfully lead their implementation.
• 2+ years experience in event planning and management
• Previous experience working with Blackbaud is an asset
• A combination of education and experience will be considered

Knowledge, Skills and Ability:

• Strong knowledge of branding strategies and application to various communications
• Demonstrated knowledge of communication tools including social media platforms, website development, videography, graphic design
• Project management and organizational skills
• Strong ability to delegate, organize and coordinate volunteers
• Proven interpersonal skills
• High level of professional communication skills including verbal and written
• Meticulous attention to detail
• Effective problem-solving skills
• Ability to think strategically, work well under pressure and meet deadlines
• Ability to multitask efficiently
• Familiarity with Winkler, Steinbach, and surrounding areas preferred
• Residing in or near Winkler for event coordination an asset

Other Requirements and Conditions of Employment:

• Satisfactory Criminal Record Check (with the Vulnerable Sector Check)
• Satisfactory Child Abuse Registry Check
• Satisfactory Adult Abuse Registry Check
• Valid Driver’s License and use of vehicle
• Current Vehicle Registration, indicating 3^rd Party Liability Insurance of $1,000,000 or more
• The successful candidate must be willing to commute to Winkler up to once a week; this would increase to up to 3 days a week if taking on Event coordination. Eden offices in Winnipeg and Steinbach are available work locations as well as Winkler.
• Evening and weekend work will be required during events

Principal Duties and Responsibilities:

• Provide expertise and leadership for Eden brand development and overall communication and marketing strategy in accordance with Eden Health Care Services and Eden Foundation priorities
• Develop and implement communication and marketing plans and lead implementation
  • Eden:
    • Program promotion, public relations, media management
    • Reputation & issue management
  • Eden Foundation:
    • Fundraising events
    • Capital campaigns
    • Major gift/legacy gift programs
• Support the creation and execution of marketing strategies to enhance engagement. Develop and lead efforts to improve current communication channels, including social media, website, media, and marketing materials.
• Develop email, web site, social media, media (radio, print, online news, etc.) and branding & marketing content/materials, including:
  • Regular review and update of content on Eden web site.
  • Managing and growing Eden’s presence on Facebook, Instagram, and other social media platforms
  • Capture and creation of photo and video content for events and social media platforms
• Development of external communications, including press releases and newsletters, as well as mail/email to Eden donors, funders, member churches, boards, and the general public
• Plan and execute fundraising events, including:
  • Development and coordination of advertising content on all platforms
  • Coordination of schedules, logistics, venues, setup/teardown
  • Volunteer recruitment and management
  • Event budget planning and management
  • Post-event administration and analysis
  • Events may include peer-to-peer fundraisers (e.g. cycle-thons, “Tractor Trek”), concerts, banquets, etc.

Physical Demands and Working Conditions:

• Must be physically capable of carrying out the duties and responsibilities as assigned.

Supervision:

A.  Supervision Received: Director of Development, Eden Foundation

B.  Supervision Exercised: None

Organizational Related Expectations:

The above duties and responsibilities reflect the core functions of the position. Related duties and responsibilities may be modified as necessary to the operation of the department.

All employees within the Eden organization have a personal responsibility in performing safe work practices and are responsible to cooperate with safety committee members/workers representatives, provincial safety and health officers, and the employer in the continuous development of a safe work place.

All employees within the Eden organization must demonstrate the ability to maintain confidentiality in all aspects of employment and adhere to Eden confidentiality policies and practices.

All employees within the Eden organization are to acknowledge and understand the nature of our work; the purpose of the services and programs we provide; and potential risks involved when working with vulnerable persons.

Core Competencies

Client Centered Care	The desire to recognize, validate and meet the needs of our external and internal clients on a continuous improvement basis.
Diversity Awareness	Understands and is sensitive to the needs of a diverse population and adjusts interactions appropriately to foster fair treatment and opportunity for all.
Adaptable	The ability, flexibility and willingness to change behaviour and opinion in accordance with best practices, and across different environments and cultures.
Interpersonal Skills	Effectively interacts with internal and external clients in a mutually respectful manner; demonstrated ability to establish and maintain positive working relationships.
Development of Self and Others	Develops skills and knowledge in self, colleagues, and clients, based on learning and communicating best practices.
Problem Solving	The ability to assess what the problems are. Form a plan toward the solution of the problem(s) and initiate the action necessary to resolve the problem in an adaptable, flexible and ethical manner.
Planning and Organizing	Incorporate a keen sense of reality and fundamental decision making skills in order to decide in advance what needs to be done and how it is to be done.
Organizational Awareness	Knowledge of the internal structure, programs, services and external partnerships and understands how their position fits with EHCS and EMHC organizational structure.
Integrity/ Accountability	Understands and adheres to the organizations norms and standards of ethical behaviour.

Management/Leadership Competencies

Leadership	The ability to take charge and initiate actions toward the achievement of goals.
Process/System Thinking	Ability to understand and communicate the multiple components of an integrated system within a health delivery model.
Internal & External Communication	Creates Wider understanding and buy in to EHCS and EMHC priorities and partnerships through a consultation and communication process.